PENNZOIL

Pennzoil and Team Penske Racing have had a strong partnership for fifty years. In celebration of this, Pennzoil created a limited edition book that was full of stories from the last five decades. Each spread detailed a significant moment of that year. It even had a built-in, fully functioning speedometer.

 
 

Case study video


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* Applied Arts

Creative Director: Ryan Spelliscy  Design Director: Yen Chu  Art Director: Sheldon Hui  Copywriter: Henry Park  Designer: Nathan Maynard, Jenn Lewow  Developer: Kevin Tam