PENNZOIL
Pennzoil and Team Penske Racing have had a strong partnership for fifty years. In celebration of this, Pennzoil created a limited edition book that was full of stories from the last five decades. Each spread detailed a significant moment of that year. It even had a built-in, fully functioning speedometer.
Case study video
* Applied Arts
Creative Director: Ryan Spelliscy Design Director: Yen Chu Art Director: Sheldon Hui Copywriter: Henry Park Designer: Nathan Maynard, Jenn Lewow Developer: Kevin Tam