For April Fools, Lululemon wanted to challenge their most loyal fans to stay grounded in reality with a brand new product. We introduced Om, the world's most advanced mindfulness assistant. With features that supported an inward journey as your personal emotional rock, this smart device sparked some online debates. The story of Om was further expanded through social teasers, a keynote, it’s own launch video, and a detailed landing page.

Art directed the photoshoot for Om’s promotional imagery. These stills would be used throughout the campaign’s web, social, and email communications.

Social teasers leading up to the campaign launch, hint at a brand new product.

Designed the layout of this campaign’s landing page, which details the story of Om and highlights it’s key features through copy and visuals.