BC HYDRO
BC Hydro wanted to show people that LED light bulbs can last 25 times longer than incandescent bulbs. To demonstrate this, we created a billboard where the regular bulbs burned out over time to reveal a message left behind in LED.
* The One Show (Merit), Cannes Lions (Shortlist), Communication Arts, The Marketing Awards (Silver)
Creative Director: Dean Lee, Cosmo Campbell Art Director: Lisa Chen-Wing, Sheldon Hui Developer: Smak